Starting in 1910, an age when it was rare for women to wear make-up much less run their own businesses, Elizabeth Arden opened her first spa on Fifth Avenue and began to build one of the the world's first global beauty brands.
As an advocate for women's rights she once marched past her Red Door Salon on Fifth Avenue alongside 15,000 fellow suffragettes, all wearing red lipstick as a symbol of strength. During WWII she developed cosmetics for the women who served in the military. And in 1946 she became one of the first women to ever be featured on the cover of Time Magazine.
Not only was Elizabeth Arden among the first to apply scientific innovation and rigor to the beauty industry, she was world-famous for her holistic approach to beauty. As far back as the 1920's she was encouraging women to hydrate, avoid the sun, and practice yoga daily.
As an entrepreneur, a women's advocate, and a champion for holistic beauty, Elizabeth Arden was in many ways a 21st century woman, whose beliefs seem more relevant today than ever before.