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Her Story

Her Story

As a business person, beauty advisor, and woman's advocate, Elizabeth Arden was an inspiration to women all over the world. That's as true today as it was 100 years ago.
Starting in 1910, an age when it was rare
for women to wear make-up much less run
their own businesses, Elizabeth Arden
opened her first spa on Fifth Avenue and
began to build one of the the world's
first global beauty brands.
As an advocate for women's rights she
once marched past her Red Door Salon
on Fifth Avenue alongside 15,000 fellow
suffragettes, all wearing red lipstick as
a symbol of strength. During WWII she
developed cosmetics for the women
who served in the military. And in 1946
she became one of the first women
to ever be featured on the cover of
Time Magazine.
Not only was Elizabeth Arden among
the first to apply scientific innovation and
rigor to the beauty industry, she was
world-famous for her holistic approach
to beauty. As far back as the 1920's she
was encouraging women to hydrate, avoid
the sun, and practice yoga daily.
As an entrepreneur, a women's advocate,
and a champion for holistic beauty,
Elizabeth Arden was in many ways a 21st
century woman, whose beliefs seem
more relevant today than ever before.